Concept Design

  • Adobe Photoshop

  • Adobe Illustrator

ABOUT THE PROJECT

TOOLS USED

IDEATION PROCESS

The design uses a stark black-and-white palette and symmetrical, fanning composition to isolate the figure against empty negative space.


Motion-blurred overlapping faces radiate outward from a sharp central portrait, representing distinct personalities existing within one body, with each blur suggesting instability and a personality pulling away from the whole.


The original distressed, cracked typography in the title echoes that same sense of fracture.


Together, these choices communicate internal conflict and the blurred boundaries between identities that are core to the film's narrative.

BACKGROUND RUNDOWN

RESEARCH & BRAINSTORMING

1

feel free to skim or skip!

SKETCH OUT CONCEPTS

2

FINAL POSTER

movie poster marquee

poster print for purchase

Core Themes

Fragmented identity | Psychological turmoil | Internal conflict | Transformation | Unpredictability

Tone

suspenseful | dark | unsettling yet controlled | quietly intense

Visual Strategy

Minimal composition — clean layout that directs attention to the central graphic Monochromatic palette — black & white tones for strong contrast and to convey a sense of seriousness Centralized focal point — one main visual that encompasses the idea of the film

NETFLIX MOCKUP

COVER IMAGE FOR STREAMING PLATFORMS

NETFLIX MOCKUP

Split

MADISONLIANG01@GMAIL.COM

+1 (626)784-8129

Split

Concept Design

ABOUT THE PROJECT

TOOLS USED

BACKGROUND RUNDOWN

IDEATION PROCESS

  • Adobe Photoshop

  • Adobe Illustrator

The design uses a stark black-and-white palette and symmetrical, fanning composition to isolate the figure against empty negative space.


Motion-blurred overlapping faces radiate outward from a sharp central portrait, representing distinct personalities existing within one body, with each blur suggesting instability and a personality pulling away from the whole.


The original distressed, cracked typography in the title echoes that same sense of fracture.


Together, these choices communicate internal conflict and the blurred boundaries between identities that are core to the film's narrative.

1

RESEARCH & BRAINSTORMING

feel free to skim or skip!

2

SKETCH OUT CONCEPTS

FINAL POSTER

movie poster marquee

poster print for purchase

movie poster marquee

poster print for purchase

COVER IMAGE
FOR STREAMING PLATFORMS

FINAL POSTER

2

SKETCH OUT CONCEPTS

COVER IMAGE
FOR STREAMING PLATFORMS

NETFLIX MOCKUP

FINAL POSTER

2

SKETCH OUT CONCEPTS

movie poster marquee

poster print for purchase

Core Themes

Fragmented identity | Psychological turmoil | Internal conflict | Transformation | Unpredictability

Tone

suspenseful | dark | unsettling yet controlled | quietly intense

Visual Strategy

Minimal composition — clean layout that directs attention to the central graphic Monochromatic palette — black & white tones for strong contrast and to convey a sense of seriousness Centralized focal point — one main visual that encompasses the idea of the film

MADISONLIANG01@GMAIL.COM

+1 (626)784-8129

Split

Concept Design

  • Adobe Photoshop

  • Adobe Illustrator

ABOUT THE PROJECT

TOOLS USED

IDEATION PROCESS

The design uses a stark black-and-white palette and symmetrical, fanning composition to isolate the figure against empty negative space.


Motion-blurred overlapping faces radiate outward from a sharp central portrait, representing distinct personalities existing within one body, with each blur suggesting instability and a personality pulling away from the whole.


The original distressed, cracked typography in the title echoes that same sense of fracture.


Together, these choices communicate internal conflict and the blurred boundaries between identities that are core to the film's narrative.

BACKGROUND RUNDOWN

RESEARCH & BRAINSTORMING

1

feel free to skim or skip!

SKETCH OUT CONCEPTS

2

FINAL POSTER

movie poster marquee

poster print for purchase

Core Themes

Fragmented identity | Psychological turmoil | Internal conflict | Transformation | Unpredictability

Tone

suspenseful | dark | unsettling yet controlled | quietly intense

Visual Strategy

Minimal composition — clean layout that directs attention to the central graphic Monochromatic palette — black & white tones for strong contrast and to convey a sense of seriousness Centralized focal point — one main visual that encompasses the idea of the film

NETFLIX MOCKUP

COVER IMAGE FOR STREAMING PLATFORMS

MADISONLIANG01@GMAIL.COM

+1 (626)784-8129