Concept Design

Coraline

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe Firefly

ABOUT THE PROJECT

TOOLS USED

IDEATION PROCESS

Coraline is a deceptively dark film — a children's animation with a devoted adult fanbase drawn to its psychological depth and unsettling themes.


This design centers on control and manipulation. Set in a dark, empty room in the Pink Palace, the Coraline doll hangs like a puppet, controlled by the Beldam's looming hand — the dominant force in the composition. A sickly green spotlight casts an eerie glow, drawing the eye to the center and reinforcing the tension.


Together, these choices capture the film's core: vulnerability, control, and deceptive allure.

BACKGROUND RUNDOWN

RESEARCH & BRAINSTORMING

1

feel free to skim or skip!

SKETCH OUT CONCEPTS

2

Core Themes

Curiosity | Control | Contrast between comfort and danger | Temptation | Deception | Self-discovery | Reality vs Illusion | False perfection | Manipulation | Loneliness and Belonging | Imperfect love | Predatory nurturing | Freedom vs captivity

Tone

eerie | childlike curiosity + subtle unease | unsettling

Recurring and/or Significant Motifs

buttons | tiny door + key | sewing / thread + needles | tunnel between worlds | black cat | Pink Palace | dolls | the Beldam's hand | webs | the well | triangle stone | "Welcome Home" cake | circus mice | Ghost Children

poster print for purchase

movie poster marquee

FINAL POSTER

NETFLIX MOCKUP

NETFLIX TEASER IMAGE

COVER IMAGE FOR STREAMING PLATFORMS

MADISONLIANG01@GMAIL.COM

+1 (626)784-8129

Coraline

Concept Design

ABOUT THE PROJECT

TOOLS USED

BACKGROUND RUNDOWN

IDEATION PROCESS

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe Firefly

Coraline is a deceptively dark film — a children's animation with a devoted adult fanbase drawn to its psychological depth and unsettling themes.


This design centers on control and manipulation. Set in a dark, empty room in the Pink Palace, the Coraline doll hangs like a puppet, controlled by the Beldam's looming hand — the dominant force in the composition. A sickly green spotlight casts an eerie glow, drawing the eye to the center and reinforcing the tension.


Together, these choices capture the film's core: vulnerability, control, and deceptive allure.

1

RESEARCH & BRAINSTORMING

Core Themes

Curiosity | Control | Contrast between comfort and danger | Temptation | Deception | Self-discovery | Reality vs Illusion | False perfection | Manipulation | Loneliness and Belonging | Imperfect love | Predatory nurturing | Freedom vs captivity

Tone

eerie | childlike curiosity + subtle unease | unsettling

Recurring and/or Significant Motifs

buttons | tiny door + key | sewing / thread + needles | tunnel between worlds | black cat | Pink Palace | dolls | the Beldam's hand | webs | the well | triangle stone | "Welcome Home" cake | circus mice | Ghost Children

feel free to skim or skip!

2

SKETCH OUT CONCEPTS

FINAL POSTER

poster print for purchase

movie poster marquee

COVER IMAGE
FOR STREAMING PLATFORMS

NETFLIX MOCKUP

NETFLIX TEASER IMAGE

ABOUT THE PROJECT

TOOLS USED

BACKGROUND RUNDOWN

IDEATION PROCESS

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe Firefly

Coraline is a deceptively dark film — a children's animation with a devoted adult fanbase drawn to its psychological depth and unsettling themes.


This design centers on control and manipulation. Set in a dark, empty room in the Pink Palace, the Coraline doll hangs like a puppet, controlled by the Beldam's looming hand — the dominant force in the composition. A sickly green spotlight casts an eerie glow, drawing the eye to the center and reinforcing the tension.


Together, these choices capture the film's core: vulnerability, control, and deceptive allure.

1

RESEARCH & BRAINSTORMING

feel free to skim or skip!

2

SKETCH OUT CONCEPTS

FINAL POSTER

poster print for purchase

movie poster marquee

Core Themes

Curiosity | Control | Contrast between comfort and danger | Temptation | Deception | Self-discovery | Reality vs Illusion | False perfection | Manipulation | Loneliness and Belonging | Imperfect love | Predatory nurturing | Freedom vs captivity

Tone

eerie | childlike curiosity + subtle unease | unsettling

Recurring and/or Significant Motifs

buttons | tiny door + key | sewing / thread + needles | tunnel between worlds | black cat | Pink Palace | dolls | the Beldam's hand | webs | the well | triangle stone | "Welcome Home" cake | circus mice | Ghost Children

COVER IMAGE
FOR STREAMING PLATFORMS

NETFLIX MOCKUP

NETFLIX TEASER IMAGE

MADISONLIANG01@GMAIL.COM

+1 (626)784-8129

Coraline

Key Art

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe Firefly

ABOUT THE PROJECT

TOOLS USED

IDEATION PROCESS

Coraline is a deceptively dark film — a children's animation with a devoted adult fanbase drawn to its psychological depth and unsettling themes.


This design centers on control and manipulation. Set in a dark, empty room in the Pink Palace, the Coraline doll hangs like a puppet, controlled by the Beldam's looming hand — the dominant force in the composition. A sickly green spotlight casts an eerie glow, drawing the eye to the center and reinforcing the tension.


Together, these choices capture the film's core: vulnerability, control, and deceptive allure.

BACKGROUND RUNDOWN

RESEARCH & BRAINSTORMING

1

feel free to skim or skip!

SKETCH OUT CONCEPTS

2

FINAL POSTER

Core Themes

Curiosity | Control | Contrast between comfort and danger | Temptation | Deception | Self-discovery | Reality vs Illusion | False perfection | Manipulation | Loneliness and Belonging | Imperfect love | Predatory nurturing | Freedom vs captivity

Tone

eerie | childlike curiosity + subtle unease | unsettling

Recurring and/or Significant Motifs

buttons | tiny door + key | sewing / thread + needles | tunnel between worlds | black cat | Pink Palace | dolls | the Beldam's hand | webs | the well | triangle stone | "Welcome Home" cake | circus mice | Ghost Children

poster print for purchase

movie poster marquee

NETFLIX MOCKUP

COVER IMAGE FOR STREAMING PLATFORMS

NETFLIX TEASER IMAGE

MADISONLIANG01@GMAIL.COM

+1 (626)784-8129