Concept Design



Coraline
Adobe Photoshop
Adobe Illustrator
Adobe Firefly
ABOUT THE PROJECT
TOOLS USED
IDEATION PROCESS
Coraline is a deceptively dark film — a children's animation with a devoted adult fanbase drawn to its psychological depth and unsettling themes.
This design centers on control and manipulation. Set in a dark, empty room in the Pink Palace, the Coraline doll hangs like a puppet, controlled by the Beldam's looming hand — the dominant force in the composition. A sickly green spotlight casts an eerie glow, drawing the eye to the center and reinforcing the tension.
Together, these choices capture the film's core: vulnerability, control, and deceptive allure.
BACKGROUND RUNDOWN
RESEARCH & BRAINSTORMING
1
feel free to skim or skip!

SKETCH OUT CONCEPTS
2
Core Themes
Curiosity | Control | Contrast between comfort and danger | Temptation | Deception | Self-discovery | Reality vs Illusion | False perfection | Manipulation | Loneliness and Belonging | Imperfect love | Predatory nurturing | Freedom vs captivity
Tone
eerie | childlike curiosity + subtle unease | unsettling
Recurring and/or Significant Motifs
buttons | tiny door + key | sewing / thread + needles | tunnel between worlds | black cat | Pink Palace | dolls | the Beldam's hand | webs | the well | triangle stone | "Welcome Home" cake | circus mice | Ghost Children


poster print for purchase

movie poster marquee
FINAL POSTER



NETFLIX MOCKUP


NETFLIX TEASER IMAGE
COVER IMAGE FOR STREAMING PLATFORMS
Coraline
Concept Design

ABOUT THE PROJECT
TOOLS USED
BACKGROUND RUNDOWN
IDEATION PROCESS
Adobe Photoshop
Adobe Illustrator
Adobe Firefly
Coraline is a deceptively dark film — a children's animation with a devoted adult fanbase drawn to its psychological depth and unsettling themes.
This design centers on control and manipulation. Set in a dark, empty room in the Pink Palace, the Coraline doll hangs like a puppet, controlled by the Beldam's looming hand — the dominant force in the composition. A sickly green spotlight casts an eerie glow, drawing the eye to the center and reinforcing the tension.
Together, these choices capture the film's core: vulnerability, control, and deceptive allure.
1
RESEARCH & BRAINSTORMING
Core Themes
Curiosity | Control | Contrast between comfort and danger | Temptation | Deception | Self-discovery | Reality vs Illusion | False perfection | Manipulation | Loneliness and Belonging | Imperfect love | Predatory nurturing | Freedom vs captivity
Tone
eerie | childlike curiosity + subtle unease | unsettling
Recurring and/or Significant Motifs
buttons | tiny door + key | sewing / thread + needles | tunnel between worlds | black cat | Pink Palace | dolls | the Beldam's hand | webs | the well | triangle stone | "Welcome Home" cake | circus mice | Ghost Children
feel free to skim or skip!
2
SKETCH OUT CONCEPTS

FINAL POSTER
poster print for purchase
movie poster marquee



COVER IMAGE
FOR STREAMING PLATFORMS
NETFLIX MOCKUP
NETFLIX TEASER IMAGE





ABOUT THE PROJECT
TOOLS USED
BACKGROUND RUNDOWN
IDEATION PROCESS
Adobe Photoshop
Adobe Illustrator
Adobe Firefly
Coraline is a deceptively dark film — a children's animation with a devoted adult fanbase drawn to its psychological depth and unsettling themes.
This design centers on control and manipulation. Set in a dark, empty room in the Pink Palace, the Coraline doll hangs like a puppet, controlled by the Beldam's looming hand — the dominant force in the composition. A sickly green spotlight casts an eerie glow, drawing the eye to the center and reinforcing the tension.
Together, these choices capture the film's core: vulnerability, control, and deceptive allure.
1
RESEARCH & BRAINSTORMING
feel free to skim or skip!
2
SKETCH OUT CONCEPTS

FINAL POSTER
poster print for purchase
movie poster marquee
Core Themes
Curiosity | Control | Contrast between comfort and danger | Temptation | Deception | Self-discovery | Reality vs Illusion | False perfection | Manipulation | Loneliness and Belonging | Imperfect love | Predatory nurturing | Freedom vs captivity
Tone
eerie | childlike curiosity + subtle unease | unsettling
Recurring and/or Significant Motifs
buttons | tiny door + key | sewing / thread + needles | tunnel between worlds | black cat | Pink Palace | dolls | the Beldam's hand | webs | the well | triangle stone | "Welcome Home" cake | circus mice | Ghost Children
COVER IMAGE
FOR STREAMING PLATFORMS
NETFLIX MOCKUP
NETFLIX TEASER IMAGE








Coraline
Key Art



Adobe Photoshop
Adobe Illustrator
Adobe Firefly
ABOUT THE PROJECT
TOOLS USED
IDEATION PROCESS
Coraline is a deceptively dark film — a children's animation with a devoted adult fanbase drawn to its psychological depth and unsettling themes.
This design centers on control and manipulation. Set in a dark, empty room in the Pink Palace, the Coraline doll hangs like a puppet, controlled by the Beldam's looming hand — the dominant force in the composition. A sickly green spotlight casts an eerie glow, drawing the eye to the center and reinforcing the tension.
Together, these choices capture the film's core: vulnerability, control, and deceptive allure.
BACKGROUND RUNDOWN

RESEARCH & BRAINSTORMING
1
feel free to skim or skip!
SKETCH OUT CONCEPTS
2
FINAL POSTER
Core Themes
Curiosity | Control | Contrast between comfort and danger | Temptation | Deception | Self-discovery | Reality vs Illusion | False perfection | Manipulation | Loneliness and Belonging | Imperfect love | Predatory nurturing | Freedom vs captivity
Tone
eerie | childlike curiosity + subtle unease | unsettling
Recurring and/or Significant Motifs
buttons | tiny door + key | sewing / thread + needles | tunnel between worlds | black cat | Pink Palace | dolls | the Beldam's hand | webs | the well | triangle stone | "Welcome Home" cake | circus mice | Ghost Children


poster print for purchase

movie poster marquee




NETFLIX MOCKUP
