Wonderland Matcha: Brand Identity
brand guidelines | digital & print deliverables
ABOUT THE PROJECT
ABOUT THE PROJECT
TOOLS USED
Wonderland is a full brand identity for a concept matcha café, inspired by the romantic, storybook feel of vintage love letters and pressed-paper keepsakes. The identity includes logo, typography, color, imagery, and custom motifs, extended across menus, packaging, coffee cups, punch cards, and Instagram content to create a cohesive visual system.
✪ Adobe Photoshop
✪ Adobe Illustrator
✪ Adobe Firefly
✪ Canva
Wonderland is a full brand identity for a concept matcha café, inspired by the romantic, storybook feel of vintage love letters and pressed-paper keepsakes. The identity includes logo, typography, color, imagery, and custom motifs, extended across menus, packaging, coffee cups, punch cards, and Instagram content to create a cohesive visual system.
TOOLS USED
✪ Adobe Photoshop
✪ Adobe Illustrator
✪ Adobe Firefly
✪ Canva
BRAND GUIDELINES
PACKAGING
PACKAGING
PACKAGING
SOCIAL MEDIA
SOCIAL MEDIA
SOCIAL MEDIA
PRINT MATERIALS
ROTATING CHARACTER
STAMP CONCEPT:
draws inspiration from the excitement of blind boxes and collectible culture, turning a traditional loyalty program into a fun, rewarding experience :
⟶ Encourages collecting: Earning a special character stamp creates a small sense of anticipation and accomplishment, motivating customers to complete their punch card.
⟶ Keeps the experience fresh: Introducing a new character each month adds novelty and gives returning customers something new to look forward to.
⟶ Creates exclusivity and urgency: Because each character is only available for a limited time, customers may be more motivated to complete their punch card before the month ends to collect a character they love.
⟶ Builds long-term engagement: The changing designs encourage customers to collect multiple characters over time, transforming the punch card into a keepsake rather than something they discard after earning their reward.
PRINT MATERIALS
draws inspiration from the excitement of blind boxes and collectible culture, turning a traditional loyalty program into a fun, rewarding experience.
ROTATING CHARACTER STAMP CONCEPT:
⟶ Encourages collecting: Earning a special character stamp creates a small sense of anticipation and accomplishment, motivating customers to complete their punch card.
⟶ Keeps the experience fresh: Introducing a new character each month adds novelty and gives returning customers something new to look forward to.
⟶ Creates exclusivity and urgency: Because each character is only available for a limited time, customers may be more motivated to complete their punch card before the month ends to collect a character they love.
⟶ Builds long-term engagement: The changing designs encourage customers to collect multiple characters over time, transforming the punch card into a keepsake rather than something they discard after earning their reward.
Wonderland Matcha: Brand Identity
brand guidelines
digital & print deliverables
PRINT MATERIALS
ROTATING CHARACTER
STAMP CONCEPT:
draws inspiration from the excitement of blind boxes and collectible culture, turning a traditional loyalty program into a fun, rewarding experience :
⟶ Encourages collecting: Earning a special character stamp creates a small sense of anticipation and accomplishment, motivating customers to complete their punch card.
⟶ Keeps the experience fresh: Introducing a new character each month adds novelty and gives returning customers something new to look forward to.
⟶ Creates exclusivity and urgency: Because each character is only available for a limited time, customers may be more motivated to complete their punch card before the month ends to collect a character they love.
⟶ Builds long-term engagement: The changing designs encourage customers to collect multiple characters over time, transforming the punch card into a keepsake rather than something they discard after earning their reward.
Wonderland Matcha: Brand Identity
brand guidelines | digital & print deliverables