brand guidelines | digital & print deliverables
ABOUT THE PROJECT
This is a mock campaign imagining a collaboration between rhode, a minimalist skincare and beauty brand, and KATSEYE, a global girl group. Since the campaign is framed as a rhode campaign featuring KATSEYE rather than an equal co-brand, the visual direction leans primarily on rhode's clean, minimalist aesthetic, with KATSEYE's identity woven in through the group itself rather than through a shift in visual style. The scope includes advertising (posters and billboards) and merchandise (photo cards and stickers), each designed to work together as part of one unified visual system.
OOH (OUT-OF-HOME) ADVERTISING
The center panel of this billboard is actually a real mirror! It's designed to stop people in their tracks, plays into the campaign's vanity and mirror-check theme, and turns everyday passersby into part of the ad — every mirror selfie taken here becomes free promotion for the campaign.
PRINT MERCHANDISE
Every rhode x KATSEYE makeup kit comes with these goodies tucked inside — a set of stickers and photo cards for customers to enjoy!
OOH (OUT-OF-HOME) ADVERTISING
The center panel of this billboard is actually a real mirror! It's designed to stop people in their tracks, plays into the campaign's vanity and mirror-check theme, and turns everyday passersby into part of the ad — every mirror selfie taken here becomes free promotion for the campaign.
Wonderland Matcha: Brand Identity
PRINT MERCHANDISE
Every rhode x KATSEYE makeup kit comes with these goodies tucked inside — a set of stickers and photo cards for customers to enjoy!
OOH (OUT-OF-HOME)
ADVERTISING
The center panel of this billboard is actually a real mirror! It's designed to stop people in their tracks, plays into the campaign's vanity and mirror-check theme, and turns everyday passersby into part of the ad — every mirror selfie taken here becomes free promotion for the campaign.
brand guidelines
digital & print deliverables
Wonderland Matcha: Brand Identity
brand guidelines | digital & print deliverables