Rhode x Katseye Collab

brand guidelines | digital & print deliverables

ABOUT THE PROJECT

ABOUT THE PROJECT

TOOLS USED

This mock campaign imagines a collaboration between rhode, a minimalist skincare and beauty brand, and global girl group KATSEYE. Framed as a rhode campaign featuring KATSEYE rather than an equal co-brand, the visual direction centers rhode’s clean, minimalist aesthetic while incorporating KATSEYE’s identity through the group itself. Posters, billboards, photo cards, and stickers extend this direction across advertising and merchandise as one cohesive visual system.


✪ Adobe Photoshop
✪ Adobe Illustrator
✪ Adobe Firefly
✪ Canva

TOOLS USED

✪ Adobe Photoshop
✪ Adobe Illustrator
✪ Adobe Firefly
✪ Canva

BRAND GUIDELINES

BRAND GUIDELINES

OOH (OUT-OF-HOME) ADVERTISING

LARGE FORMAT WALLSCAPES

The center panel of this billboard is actually a real mirror! It's designed to stop people in their tracks, plays into the campaign's vanity and mirror-check theme, and turns everyday passersby into part of the ad — every mirror selfie taken here becomes free promotion for the campaign.


TRANSIT ADVERTISING

BILLBOARDS

PRINT MERCHANDISE

Every rhode x KATSEYE makeup kit comes with these goodies tucked inside — a set of stickers and photo cards for customers to enjoy!

OOH (OUT-OF-HOME) ADVERTISING

LARGE FORMAT WALLSCAPES

The center panel of this billboard is actually a real mirror! It's designed to stop people in their tracks, plays into the campaign's vanity and mirror-check theme, and turns everyday passersby into part of the ad — every mirror selfie taken here becomes free promotion for the campaign.


TRANSIT ADVERTISING

BILLBOARDS

Rhode x Katseye Collab

PRINT MERCHANDISE

Every rhode x KATSEYE makeup kit comes with these goodies tucked inside — a set of stickers and photo cards for customers to enjoy!

OOH (OUT-OF-HOME)
ADVERTISING

LARGE FORMAT WALLSCAPES

TRANSIT ADVERTISING

BILLBOARDS

The center panel of this billboard is actually a real mirror! It's designed to stop people in their tracks, plays into the campaign's vanity and mirror-check theme, and turns everyday passersby into part of the ad — every mirror selfie taken here becomes free promotion for the campaign.


brand guidelines
digital & print deliverables

MADISONLIANG01@GMAIL.COM

+1 (626)784-8129

Rhode x Katseye Collab

brand guidelines | digital & print deliverables

MADISONLIANG01@GMAIL.COM

+1 (626)784-8129

MADISONLIANG01@GMAIL.COM

+1 (626)784-8129