Concept Design
ParaNorman
Adobe Photoshop
ABOUT THE PROJECT
TOOLS USED
IDEATION PROCESS
This poster design for ParaNorman captures the film's playful yet spooky tone, drawing from the vibrant, illustrated aesthetic that mimics zombie graphic novel imagery. Bold color, graphic contrast, and stylized illustration reflect that comic-book feel while keeping a clear focal point on the protagonist.
The background features a darker, more subdued scene referencing the film's climax — Norman's confrontation with Agatha. This subtlety lets the foreground pop while still hinting at the larger narrative.
BACKGROUND RUNDOWN
RESEARCH & BRAINSTORMING
1
feel free to skim or skip!
SKETCH OUT CONCEPTS
2
poster print for purchase
movie poster marquee
FINAL POSTER
NETFLIX MOCKUP
COVER IMAGE FOR STREAMING PLATFORMS
Core Themes
Courage in the face of fear | Misunderstood outsiders | Fear vs empathy | Adventure and discovery | Misjudgment and prejudice | Normal vs abnormal
Tone
heartfelt | bittersweet | eerie but approachable | playfully spooky
Visual Strategy
High contrast through vibrancy — having more vibrant, saturated colors mimic the bold, graphic style of zombie-themed illustrations and allow select elements to stand out more. Subdued background imagery — having texture in the background makes the composition not feel too static, and contains deeper meaning that adds to the poster’s narrative without taking away from the central focus. Lighting emphasis — glowing highlights draw attention to the central image and can suggest a kind of supernatural energy.
ParaNorman
Concept Design
ABOUT THE PROJECT
TOOLS USED
BACKGROUND RUNDOWN
IDEATION PROCESS
Adobe Photoshop
This poster design for ParaNorman captures the film's playful yet spooky tone, drawing from the vibrant, illustrated aesthetic that mimics zombie graphic novel imagery. Bold color, graphic contrast, and stylized illustration reflect that comic-book feel while keeping a clear focal point on the protagonist.
The background features a darker, more subdued scene referencing the film's climax — Norman's confrontation with Agatha. This subtlety lets the foreground pop while still hinting at the larger narrative.
1
RESEARCH & BRAINSTORMING
feel free to skim or skip!
2
SKETCH OUT CONCEPTS
FINAL POSTER
poster print for purchase
movie poster marquee
COVER IMAGE
FOR STREAMING PLATFORMS
NETFLIX MOCKUP
Core Themes
Courage in the face of fear | Misunderstood outsiders | Fear vs empathy | Adventure and discovery | Misjudgment and prejudice | Normal vs abnormal
Tone
heartfelt | bittersweet | eerie but approachable | playfully spooky
Visual Strategy
High contrast through vibrancy — having more vibrant, saturated colors mimic the bold, graphic style of zombie-themed illustrations and allow select elements to stand out more. Subdued background imagery — having texture in the background makes the composition not feel too static, and contains deeper meaning that adds to the poster’s narrative without taking away from the central focus. Lighting emphasis — glowing highlights draw attention to the central image and can suggest a kind of supernatural energy.
ParaNorman
Concept Design
Adobe Photoshop
ABOUT THE PROJECT
TOOLS USED
IDEATION PROCESS
This poster design for ParaNorman captures the film's playful yet spooky tone, drawing from the vibrant, illustrated aesthetic that mimics zombie graphic novel imagery. Bold color, graphic contrast, and stylized illustration reflect that comic-book feel while keeping a clear focal point on the protagonist.
The background features a darker, more subdued scene referencing the film's climax — Norman's confrontation with Agatha. This subtlety lets the foreground pop while still hinting at the larger narrative.
BACKGROUND RUNDOWN
RESEARCH & BRAINSTORMING
1
feel free to skim or skip!
SKETCH OUT CONCEPTS
poster print for purchase
movie poster marquee
2
FINAL POSTER
NETFLIX MOCKUP
COVER IMAGE FOR STREAMING PLATFORMS
Core Themes
Courage in the face of fear | Misunderstood outsiders | Fear vs empathy | Adventure and discovery | Misjudgment and prejudice | Normal vs abnormal
Tone
heartfelt | bittersweet | eerie but approachable | playfully spooky
Visual Strategy
High contrast through vibrancy — having more vibrant, saturated colors mimic the bold, graphic style of zombie-themed illustrations and allow select elements to stand out more. Subdued background imagery — having texture in the background makes the composition not feel too static, and contains deeper meaning that adds to the poster’s narrative without taking away from the central focus. Lighting emphasis — glowing highlights draw attention to the central image and can suggest a kind of supernatural energy.