This project reimagines the digital presence of UC Davis's annual Lawntopia music festival while showcasing custom merchandise for its headliner, Dominic Fike. Inspired by Dominic Fike's carefree, indie aesthetic, I created a visual identity that evokes the warmth of summer through hand-drawn graphics and bright, natural colors. Every design decision was made to capture a laid-back atmosphere while maintaining a cohesive brand identity across merchandise, social media, and event promotions.